While The Truth About CarsÂ has occasionally been accused for having it in for Tesla, the honest-to-god-truth is that we just possess a severe aversion to unbridled hype. Autonomous cars have made a lot of progress in the last few years, but there’s something about the way manufacturers talk about them that makes us want to say, “Interesting, but we’ll believe it when we see it.”
Automakers love making grandiose claims and Tesla Motors’ Elon Musk may be the prince of hyperbolic statements and lofty promises. He should be commended for delivering on many of them. Still, though there have been many occasions where the other shoe dropped and it was our job to report it. We’re having to do that again, now that Tesla has missed its initial deadline to dazzle the world with an autonomous cross-country road trip.Â
You may have forgotten but, back in October of 2016, Musk said he wanted to showcase his company’s self-driving prowess by having a vehicle drive itself across the entirety of the United States.Â â€œIt will do this without the need for a single touch, including the charger,â€� the CEO claimed at the time. The car was even supposed to park itself at the end of the journey. The self-imposed deadline for this event? January 1st, 2018.
Had Tesla achieved that goal, the whole world would be losing its mind right now. No automaker seems even remotely prepared to take on that kind of endeavorÂ â€” either because the technology isn’t ready or the associated risks are too great. But it’s another example of Musk making a promiseÂ he couldn’t back up. In fact, he even said as much this summer during an earnings conference.Â “It is certainly possible that I will have egg on my face on that front, but if itâ€™s not at the end of the year it will be very close,” Musk said on the matter.
Tesla hasn’t provided an adjusted timeline as of yet. We expect Musk to give the firm another 12 months to do the deed. However, now that we’ve seen the deadline pushed back once already, we’ll be less inclined to believe it. That’s kind of what our hype aversion all boils down to. We know companies have to make big promises to keep investors and the general public interested. But, as we are neither, it doesn’t work out the same for us.
Maybe we’re simply weary because we’ve seen other EV companies promise big and deliver nothing. We certainly don’t revel in seeing Tesla, or any other carmaker, fail when it’s clearly doing its utmost to thrive. But it would be nice if all brands spent a little more time down here on Earth making more measured statements. Tesla has a lot going for it and doesn’t need relentless gimmickry to succeed. The associated expectations are unsustainable and largely unnecessary. We’re ready to be blown away, but manufacturers needs to make sure they’re ready, too.
[Image: Tesla Motors]