In celebration of the redesigned G-Class, Mercedes-Benz has decided to cast the originalÂ G-Wagen in fake amber. The massive instillation is suppose to convey the timelessness of the SUV’s designÂ â€” which is good, because we don’t think Daimler is going to bother changing the look of the new one all that much.
“The amber cube puts the uniqueness of the G-Class in a nutshell” explained Dr Gunnar GÃ¼thenke, head of Mercedes-Benz’s off-road vehicle unit. “Our cult off-road vehicle has been continuously evolving for nearly 40 years â€“ without losing its character or its core values. Its DNA is stronger than time and than any fashion trend. The cube expresses this to stunning effect and thus embodies the objective for advancing the G-Class.”
We’d like to take this moment to remind everyone that the G-Class’s origins can be traced back to theÂ Shah of Iran needing a military vehicle to oppose theÂ Islamic Revolution taking place in the 1970s. However, Mercedes glossed over that fact in its press release, presumably because the current SUV is less about military actions and more about shopping trips onÂ Rodeo Drive.
Still, it remains an iconic vehicle for the brand, easily identified by enthusiasts and automotive laypersons alike. Trapping the first G-Class to hit the consumer market in amber like a prehistoric insect makes for a clever display, and it’s so massive we doubt anyone at the North American International Auto Show will miss it. The company even makes a sly Jurassic Park reference by discussing the “DNA of the G-Class” in its “Stronger Than Time” web series, which began last November.
If you want to see it, the Mercedes’s huge golden cube will be located at the main entrance to Detroit’s Cobo Center for the duration of NAIAS.