Genesis Production Bound for Alabama: Report

2017 Genesis G90 Front (Release)

The newest premium automaker on the block could cozy up to its downmarket parent company in Alabama.

Fledgling Korean luxury brand Genesis is expected to bring production of two models to the U.S. in three years, WardsAuto reports, likely setting up shop at Hyundai’s existing Montgomery plant.

Right now, there’s only two models in the Genesis stable — the G80 (formerly the Hyundai Genesis) and full-size 2017 G90, which saw its first U.S. sales in September. A compact G70 bows next, aimed at the BMW 3 Series and its rivals. When fully fleshed out in 2021, the Genesis lineup will boast six vehicles, including two utility models and a luxury coupe.

Citing its partner, AutoForecast Solutions, WardsAuto claims the next-generation midsize Genesis G80 starts stateside production in September 2019. A D-segment crossover utility vehicle follows in November 2019.

Existing Genesis models call Ulsan, South Korea home.

The obvious choice of location is Hyundai’s 2-million-square-foot Montgomery, Alabama assembly plant. The automaker could either expand the facility to accommodate production of the new vehicles, or build a standalone facility on its property. If the new brand’s retail and sales model is any indication, Genesis executives will push for the standalone building. (This premium player likes keeping distance between itself and its parent.)

Hyundai officials talked about expanding the plant’s capacity last year, but that never came to pass. While the official explanation had to do with weak overseas sales — China specifically — the Genesis spin-off announcement came soon after.

[Image: Hyundai Motor America]