Genesis G90 Pricing Splits the Difference Between Americans, Germans

2017 Genesis G90, Image: © 2016 Steph Willems/The Truth About Cars

As it tries to carve out a foothold in the premium field, Genesis has priced its full-size G90 luxury sedan in an intermediate zone between its established German competition and new American range-toppers.

The G90 comes laden with standard features, so the price range of the four available configurations isn’t wide. With a starting price of $69,050 (including freight) for a rear-wheel-drive twin-turbo V6 model, the son-of-Hyundai hopes its flag bearer has enough value to get noticed.

That base price lands a buyer 365 horsepower from the automaker’s twin-turbo 3.3-liter V6, coupled to a silky 8-speed automatic. Adding H-TRAC all-wheel drive pushes the price to $71,550. Rear-drive V8 models — billed as the 5.0 Ultimate (rather than the 3.3T Premium) — come in at $70,650, rising to $73,150 for the AWD version.

The naturally aspirated 5.0-liter V8 offers 420 hp, but its torque rating (383 pounds-feet) only tops the V6 by 7 lb-ft.

At last month’s G90 media introduction, Canadian Genesis brand head Michael Ricciuto said the model’s pricing must have a value aspect to it. With an automaker best known for its economy cars as a parent company, it’s easy to see why Genesis execs feel this way.

Compared to the Germans, the G90 looks like a bargain. The BMW 740i starts at $82,495, and the Audi A8 launches at $83,450. The vehicle Genesis happily compared the G90’s dimensions to  — the Mercedes-Benz S-Class — starts at a lofty $97,525 (but comes with a sterling, decades-long reputation).

On the other side of the coin (and Atlantic), the Cadillac CT6 starts at $54,490, while the resurrected Lincoln Continental (in brow-furrowing front-wheel-drive guise) starts at $45,485. Japan’s top luxury sedan, the Lexus LS460, tops the Genesis range ever so slightly, starting at $73,495.

The automaker says dealers will receive the G90 by the end of the month.

[Image: © 2016 Steph Willems/The Truth About Cars]